Whilst having a well designed, good-looking website is an excellent start to any company's online business, it becomes a worthless investment until it attracts visitors, who become customers and return a profit.
Although conventional advertising techniques are still useful in the internet marketing world, the most critical element of online trading relies on search engine results.
Search engine optimisation (SEO) is the technique employed to maximise the volume and quality of traffic to a web site from internet search engines. Websites that naturally rank higher in search engine results are much more likely to attract visitors.
With the increasing use of search engines by consumers this becomes ever more important.
HB-WebDesign employ ethical, natural SEO techniques from the first stage of our website design to produce long term results that major search engine providers recommend as part of good design.
Search Engine Optimised Websites
All our websites are designed from the very outset with search engine rankings as a primary goal. By selecting HB-WebDesign to create your online identity you are ensuring that each page is well constructed, carefully planned with thought and consideration for how the major search engines will index and rank your content.
We regularly refer and adhere to guidelines and advice from the popular providers and Google in particular as the main port of call for the majority of online searches.
We will advise upon and edit the visible content of each page to ensure optimum performance along with providing accurate, valid code behind the scenes. In addition to this, we submit your website to the major search engines once it is online and provide a sitemap file which we submit to Google. We can also set-up and manage statistical data for you to track your site's performance.
Is your current website suffering from low visitor numbers and poor ranking?
We can assist with existing websites too, regardless of whether we built them or not. Contact us for a free basic survey of your homepage and we will advise you of how we can improve your visitor numbers and increase profits.